packaging design
I redesigned the Señorita can as part of my work at Green Thumb Industries. The updates focused on refining the existing design system for clarity and cohesion, removing the underline beneath the product name to improve legibility, integrating the color stripe more intentionally into the overall brand, unifying the product name and dosing, and rounding corners to the dosage tab to reflect the arch frame motif into the brand world.
Project Role
Packaging Design
Before
After
Popsicles Packaging
Señorita THC Margaritas
Packaging
Señorita THC Margaritas
Brand Cocktail Activations
Cocktail Courier
Art Direction
RYTHM Inc.
Art Direction
Cocktail Courier
Señorita Boat 2026
Señorita THC Margaritas
Summer OOH 2025
Señorita THC Margaritas
Brand Identity
Care Necessities
Brand Identity
Rock City