packaging design

I redesigned the Señorita can as part of my work at Green Thumb Industries. The updates focused on refining the existing design system for clarity and cohesion, removing the underline beneath the product name to improve legibility, integrating the color stripe more intentionally into the overall brand, unifying the product name and dosing, and rounding corners to the dosage tab to reflect the arch frame motif into the brand world.

Project Role
Packaging Design

Before

After

Popsicles Packaging
Señorita THC Margaritas

Packaging
Señorita THC Margaritas

Brand Cocktail Activations
Cocktail Courier

Art Direction
RYTHM Inc.

Art Direction
Cocktail Courier

Señorita Boat 2026
Señorita THC Margaritas

Summer OOH 2025
Señorita THC Margaritas

Brand Identity
Care Necessities

Brand Identity
Rock City