cocktail courier

Brand Activations

Project Role:
Art Direction, Packaging Design, Photo Styling, Print Production, Set Design

I led art direction and creative production for a series of high-profile entertainment partnerships, collaborating with major studios and spirits brands to bring limited-edition cocktail experiences to market. Each project required translating an established entertainment property into a cohesive visual identity across packaging, print, and photography.

wicked

I led the creative for Pernod Ricard's partnership with Universal Pictures on Wicked, building out a limited-edition cocktail kit featuring five Oz-inspired cocktails, custom packaging, a recipe booklet, and a Fandango code for a chance to win two tickets to the LA premiere.

Project Role:
Art Direction, Packaging Design,
Print Production, Set Design, Photo Styling

white lotus season 3

For Diageo's White Lotus partnership with HBO, I translated the show's lush Thai aesthetic into two cocktail kits shot and styled to feel distinct but cohesive. Working with patterns created specifically for the show, I selected a blue pattern to complement the purple hue of one cocktail and a contrasting pattern to make the yellow drink pop — giving each kit its own visual moment while keeping the campaign unified.

Project Role:
Art Direction, Packaging Design, Print Production,
Set Design, Photo Styling

rebel moon

Netflix's Rebel Moon and Cocktail Courier created three activations to encourage audiences to immerse themselves in a Rebel Moon experience. In collaboration with Diageo, Netflix, and Cocktail Courier curated three distinct cocktail releases.

The first activation featured a classic Cocktail Courier-sized cocktail kit, providing enthusiasts with all the necessary ingredients to craft Carbost, a drink showcased in the film.

The second activation unveiled a limited-edition cocktail kit featuring three cocktails inspired by the Rebel Moon universe, tailored for Zack Snyder fans and promoted on Instagram, Facebook, and Reddit.

The third activation brought the campaign to DoorDash, making the Carbost cocktail available for delivery in New York City for a limited time, allowing fans to enjoy a piece of the Rebel Moon universe at home while streaming.

Project Role:
Art Direction, Packaging Design,
Print Production

Select Works

Popsicles Packaging
Señorita THC Margaritas

Packaging
Señorita THC Margaritas

Brand Cocktail Activations
Cocktail Courier

Art Direction
RYTHM Inc.

Art Direction
Cocktail Courier

Señorita Boat 2026
Señorita THC Margaritas

Summer OOH 2025
Señorita THC Margaritas

Brand Identity
Care Necessities

Brand Identity
Rock City