I led the visual design for Señorita's Summer 2025 campaign, built around the tagline "Tastes Like Summer, Feels Like Vacation." The creative leaned into fresh fruit visuals and prominent can placement to reinforce the brand's taste story across every touchpoint. The campaign spanned a series of billboards, an aerial banner reading "This is your sign to drink Señorita," and a beach takeover on Lake Michigan featuring a cabana cart, a jetski pulling a giant Señorita can, and sand stamps with the campaign tagline.