cocktail courierIn-House Branding Campaigns
Project Role:
Art Direction, Cocktail Styling, Email Marketing, Photo Styling, Print Production, Set Design
I led art direction and creative production across a series of Cocktail Courier's brand campaigns, spanning seasonal promotions, product launches, and gifting initiatives. The work covered the full creative process from concept to execution, including set design, cocktail styling, photography, and email marketing.
Valentine's day
Cocktail Courier recognized that nearly 90% of customers were purchasing kits as gifts rather than for themselves. The team and I built the Valentine's Day campaign around personality-based pairings. I directed the visuals for the shoot, and the Campari bar tools image was later featured in Campari's Valentine's Day promotional email.
Project Role:
Art Direction, Cocktail Styling, Email Marketing
DoorDash cocktails
I directed the creative for Cocktail Courier's DoorDash launch, adapting the existing brand to ensure consistency across a new retail context. The work included cocktail styling, packaging design, and developing CC's first recipe booklet — extending the brand's design system into a new format. Kits were available for same-day delivery in Chicago and San Francisco.
Project Role:
Art Direction, Cocktail Styling, Packaging Design
2024 Holiday Campaign
I led set and cocktail styling for Cocktail Courier's 2024 holiday campaign, covering two product lines: the Naughty or Nice Bundles and the Holiday Mocktail Promotions. The creative direction was to feel festive without leaning overtly Christmas, so we built the visual identity around color. The Naughty or Nice Bundles were styled in green and the Mocktail Promotions in blue, creating clear differentiation between the two lines.
Project Role:
Art Direction, Cocktail Styling,
Production Design, Set Design
